AI marketing training
AI marketing training in the Benelux: prompting, content and brand visuals with ChatGPT, Claude, Copilot, Gemini and Freepik. In-house or online.
- Format
- Half day (4 hours) or Full day (8 hours)
- Level
- Foundation to advanced
- Audience
- Marketers, communications staff and content creators
- Location
- In-house or online
- Language
- English (Dutch on request)
Trusted by, among others
Learn to use AI safely and effectively for marketing: from copy and concepts to brand visuals and campaigns. Hands-on with ChatGPT, Claude, Copilot, Gemini and Freepik. In-house or online, with no technical background needed. This is our Advanced AI training, focused on marketing.
About this AI marketing training
The training brings two worlds together. You use language models such as ChatGPT, Claude, Copilot and Gemini for text, strategy and prompt building. You use Freepik for images.
That platform brings together top models such as Nano Banana, FLUX and Seedream, and new versions land there straight away. Models with a reference function keep images close to your house style. That way you create visuals that clearly belong to your brand.
No technical background is needed. Some experience with ChatGPT helps.
Your trainer: Jamy Vodegel.
How to keep your AI content brand-safe
We look at copyright and imitating existing styles too closely. We look at brand safety and invented claims in your copy. And we discuss which customer and brand data you should and should not enter.
The EU AI Act is covered too. From 2 August 2026, AI content must be recognisable as AI-generated or AI-assisted, and AI literacy requirements have applied since 2025. These rules apply across the EU, so wherever in the Benelux you publish. For broader compliance, our EU AI Act compliance consulting can help.
Part of the learning path
Every training can be taken on its own or as part of a learning path. This advanced training builds on the basics: start with AI literacy if your team is just getting started. Want to embed AI structurally? Take a look at AI Way of Working. You will find an overview of everything we offer on the training page. Rolling out AI beyond training alone? Take a look at our AI consulting for organisations.
What you need for this marketing training
No technical background is required. Some basic experience with ChatGPT or a similar model helps.
We ask you to have an account for a language model and access to Freepik before or during the training. A temporary or shared account is fine, so getting started stays easy.
In some professions our training can earn continuing education points. Feel free to contact us about this.
What you will learn
- You use AI effectively for copy, concepts and campaigns, always keeping control of the message.
- You write clear, reusable prompts with our five-step model.
- You generate brand visuals in Freepik that fit your house style and photography style.
- You create content and visuals for more channels faster, with less dependence on external agencies.
- You work with AI responsibly: you know the risks around copyright, brand safety and the EU AI Act.
How the training is structured
An indicative outline for a half day. A full day leaves more time to practise with your own cases.
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Introduction and AI basics
30 minWhat can generative AI do for marketing?
- How ChatGPT, Claude, Copilot and Gemini work
- Where AI is strong and where it isn't
- Starting safely with brand and customer data
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From briefing to strong prompt
45 minThe five-step model in practice
- Turning a marketing brief into a clear instruction
- Generating concepts, hooks and copy
- Prompt recipes and iteration for recurring work
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Generating brand visuals
45 minCreating images with Freepik
- Working with Freepik and the underlying models
- Visuals for website, newsletter and social
- Bringing images closer to your brand look
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Content for more channels
45 minProducing faster and repeatably
- Quickly creating variations for different channels
- Tuning content to audience and tone of voice
- Combining image and text into complete posts
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Responsible use and governance
30 minCopyright, brand safety and the EU AI Act
- Copyright and imitating existing styles
- Brand safety: no invented claims in your copy
- Transparency and labelling under the EU AI Act
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Applying it to your own work
45 minWorking on your own cases
- Working out your own use cases
- Building a personal prompt set
- Next steps for your team
Where AI helps
Copy and concepts
Drafting and sharpening campaign hooks, website copy and newsletter texts faster.
Brand images and visuals
Generating images for website, newsletter and social, close to your brand look.
Campaigns for more channels
Quickly creating variants per channel and audience, while keeping your tone of voice.
Rewriting and translating content
Rewriting texts in plain language and adapting them for other channels or languages.
Research and ideation
Exploring audiences, themes and concepts as a starting point, always with your own checks.
A reusable way of working
Building a prompt set and approach your whole team can use.
Training tailored to your organisation
We are happy to build a programme that fits your practice, team and learning goals. Fill in the form and we will schedule an introductory call within one working day.
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Fully tailored
Content and examples matched to your sector, team and way of working.
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At your offices or online
4 or 8 hours, groups of up to 20 participants, in English or Dutch. Anywhere in the Benelux.
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Proof of attendance
Attendance is registered; for legal training, CPD points may be possible.
Our method: the five-step prompting model
In every training you work with our five-step model. It helps you write prompts that are reliable, repeatable and directly usable in your own work.
- P
Persona
What role and tone do you give the AI?
- T
Task
What task? Concrete and clearly scoped.
- C
Context
What background and sources are relevant?
- C
Criteria
What must the result meet?
- O
Output
In what form do you want the answer back?
What you receive
After this training: badge and certificate
You complete this training with the Awareness Badge. Want your AI literacy formally and independently recognised as well? Then you take an exam for the accredited certificate of the Stichting ter bevordering van AI-Geletterdheid (Foundation for the Promotion of AI Literacy).
- Awareness Badge included
- Prepares for SAIG-Practitioner
Awareness Badge
Every participant receives the digital Awareness Badge afterwards. No exam needed.
Official certificate
Have your knowledge tested at Basic, Practitioner or Advanced level. Administered independently on the assessment platform of the Stichting ter bevordering van AI-Geletterdheid.
Training in action
From in-house workshops to keynotes for hundreds of participants
Frequently asked questions
Can AI create images that fit our brand?
Yes. With Freepik and the right prompts you generate visuals close to your brand look. The training shows you how, without being a graphic designer.
Will AI replace our marketing agency?
Not entirely, but you become much less dependent on it. You will create a lot of content and imagery yourself, faster and at lower cost.
Can I simply publish AI images and AI copy?
Usually yes, provided you are careful. Watch out for copyright, imitating existing styles and invented claims. Under the EU AI Act, a labelling obligation for AI content also applies from August 2026. The training teaches you what to look out for.
How many participants can take part?
A group usually has 6 to 30 participants. With more than 15 participants we bring two trainers, so everyone gets enough personal attention.
Is prior knowledge needed?
No. The training requires no technical background. We do ask you to have an account for a language model and access to Freepik before or during the training.
Ready for this training?
Request an in-house training, or start with a no-obligation introductory call.
Prefer email? secretariaat@adviesentraining.ai