How can companies protect privacy when using AI?

Keeping AI and privacy in balance is a complex challenge. According to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, AP), algorithms and artificial intelligence (AI) “play an ever greater role in decisions that companies and government make about people. This offers opportunities, but the threat of losing the human dimension is lurking. Algorithms can have a major impact on people’s lives and on society.”

Meanwhile, companies are responsible for securing personal data and protecting the privacy of employees and customers. But how can they approach this in a practical way?

For organisations getting started with this, it can help to train employees specifically in the responsible use of AI in their day-to-day work.

The future of AI and privacy

The GDPR remains the foundation of data protection across Europe, but additional regulation aimed specifically at AI and privacy may follow. That will only underline the importance of putting security measures in place and guaranteeing transparency.

The role of artificial intelligence in our society will only grow. That is why companies should act now and take responsibility for the privacy of their employees and consumers seriously. For organisations that want to tackle this structurally, it pays to anchor both technical and organisational measures around AI and privacy.